000 -LEADER | |
---|---|
fixed length control field | 01182cam a2200265 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150907s2015 mx a r 001 0 spa d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Número Internacional Normalizado para Libros | 9786073229326 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | NoBUC-SpMaUCEM |
Modifying agency | BUAH |
-- | SpMaUCCE |
082 ## - Número de Clasificación Decimal Dewey | |
Número de Clasificación Decimal Dewey | 658. 8 |
Item number | / L 9112 |
100 1# - Autor Personal | |
Nombre Personal | Lovelock, Christopher H. |
9 (RLIN) | 16473 |
245 10 - Título | |
Título | Marketing de servicios: |
Remainder of title | personal, tecnología y estrategia / |
Statement of responsibility, etc | Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala ; rev. téc. Julieta Mercado González. |
250 ## - Edición | |
Número de Edición | 7ª ed. |
260 ## - EDITOR - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) | |
Lugar de publicación, distribución, etc. | México: |
Nombre del editor, distribuidor, etc. | Pearson Educación, |
Fecha de publicación | 2015. |
300 ## - DESCRIPCIÓN FÍSICA | |
Páginas o Volumenes | xxii, 626 p.; |
Dimensiones | 26 cm. |
500 ## - NOTA GENERAL | |
Nota general | Traducción de: Services marketing. 7th ed. Pearson Education, 2011. ISBN 9780136107217. |
541 ## - NOTA DE FUENTE INMEDIATA DE ADQUISICIÓN | |
Fuente de adquisición | English Book Shop Ltda |
Dirección | Carrera 65F # 32B-113 |
Método de adquisición | Compra |
Fecha de adquisición | 07 de abril de 2016 |
Propietario | Administración de Empresas |
Precio de compra | 89250 |
Extent | 1 |
Tipo de unidad | Books |
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | EMPRESAS DE SERVICIOS |
General subdivision | TÉCNICAS DE MERCADEO |
9 (RLIN) | 16474 |
650 08 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | SERVICE INDUSTRIES |
General subdivision | MARKETING |
9 (RLIN) | 16475 |
650 08 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING RESEARCH |
9 (RLIN) | 16476 |
650 08 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING |
9 (RLIN) | 12167 |
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | INVESTIGACIÓN COMERCIAL |
9 (RLIN) | 16477 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Wirtz, Jochen |
9 (RLIN) | 16478 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Pineda Ayala, Leticia Esther |
Relator term | trad. |
9 (RLIN) | 16479 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Libros |
Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Total Renewals | Date last borrowed | Total Checkouts | Damaged status | Barcode | Current location | Full call number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2016-04-09 | Biblioteca Central | 2018-07-03 | 2016-04-09 | Libros | Disponible | 1 | 2 | 2017-09-12 | 3 | 05235 | Biblioteca Central | 658. 8 / L 9112 |
BIBLIOTECA
2015-2019