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Onkvisit, Sak

International Marketing Strategy and theory Sak Onkvisit John J. Shaw - 5 - New York Routledge 2009 - XXVI, 710 P. / 25 cm.

Overview of world business - World market environment - Planning for international marketing - International marketing decisions - Financial decisions

Subjects--Topical Terms:
COMERCIO EXTERIOR
DISTRIBUCION DE PRODUCTOS
EXPORT MARKETING - MANAGEMENT
GERENCIA DE MERCADOS
MERCADO DE EXPORTACION
MERCADO INTERNACIONAL
PROMOCION DE VENTAS
EXPORT MARKETING

Dewey Class. No.: 658. 8 / O 5892