La guerra del marketing (Record no. 7856)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01146nam a2200337 c 4500 |
| 001 - CONTROL NUMBER | |
| control field | a5133164 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SpMaBN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170616091654.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111118s2011 mx a | |||| 001 0 spa |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | MON1201 |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER | |
| Copyright or legal deposit number | M 22138-2011 |
| Assigning agency | Oficina Depósito Legal Madrid |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Número Internacional Normalizado para Libros | 9789701058756 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)796333819 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SpMaBN |
| Language of cataloging | spa |
| Transcribing agency | SpMaBN |
| Description conventions | rdc |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original and/or intermediate translations of text | eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | mx |
| -- | sp |
| 082 ## - Número de Clasificación Decimal Dewey | |
| Número de Clasificación Decimal Dewey | 658. 8 |
| Item number | / R 559 |
| 100 1# - Autor Personal | |
| Nombre Personal | Ries, Al |
| 9 (RLIN) | 16719 |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Marketing warfare |
| Language of a work | Español |
| 245 13 - Título | |
| Título | La guerra del marketing |
| Statement of responsibility, etc | Al Ries, Jack Trout ; traducción, Alfredo Salvador Díaz |
| 250 ## - Edición | |
| Número de Edición | Ed. conmemorativa vigésimo aniversario |
| 260 ## - EDITOR - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) | |
| Lugar de publicación, distribución, etc. | México: |
| Nombre del editor, distribuidor, etc. | McGraw-Hill, |
| Fecha de publicación | 2007. |
| Place of manufacture | [Tres Cantos] |
| Manufacturer | Impulso Global Solutions |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Páginas o Volumenes | viii, 224 p. |
| Other physical details | il. |
| Dimensiones | 24 cm |
| 500 ## - NOTA GENERAL | |
| Nota general | Índice |
| 541 ## - NOTA DE FUENTE INMEDIATA DE ADQUISICIÓN | |
| Fuente de adquisición | Librería Colombiana |
| Dirección | Carrera 72 B # 22 A - 85 Torre 5 Oficina 603 |
| Método de adquisición | Compra |
| Fecha de adquisición | 08 de Abril del 2016 |
| Propietario | Administración de Empresas |
| Precio de compra | 75.750 |
| Extent | 1 |
| Tipo de unidad | Books |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| Source of heading or term | embne |
| 9 (RLIN) | 12167 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BENCHMARKING |
| Source of heading or term | embne |
| 9 (RLIN) | 8521 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| 9 (RLIN) | 16720 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Libros |
| 956 ## - LOCAL ELECTRONIC LOCATION AND ACCESS (OCLC) | |
| Host name | 2 |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Total Renewals | Date last borrowed | Total Checkouts | Damaged status | Barcode | Current location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-04-22 | Biblioteca Central | 2019-08-09 | 2016-04-22 | Libros | Disponible | 1 | 1 | 2019-07-26 | 1 | 03173 | Biblioteca Central | 658. 8 / R 559 |
CORPORACIÓN UNIVERSITARIA DE SABANETA, UNISABANETA
BIBLIOTECA
2015-2019