000 -LEADER | |
---|---|
fixed length control field | 01551cam a2200361 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 050413r20052004mx ado r 001 0 spa d |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
National bibliography number | NNN |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Número Internacional Normalizado para Libros | 8420541982 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | CO-BoPUJ |
041 1# - LANGUAGE CODE | |
Language code of text/sound track or separate title | spa |
Language code of original and/or intermediate translations of text | eng |
082 04 - Número de Clasificación Decimal Dewey | |
Número de Clasificación Decimal Dewey | 658. 8 |
Item number | / K 874 |
Edition number | 21 |
100 ## - Autor Personal | |
9 (RLIN) | 3934 |
Nombre Personal | Kotler, Philip |
245 00 - Título | |
Título | Marketing |
Statement of responsibility, etc | Philip Kotler...[et al.] ; traducción Clara Eugenia Rivera Rodríguez y María de Ancos Rivera ; editor David Fayerman Aragón |
250 ## - Edición | |
Número de Edición | 10 |
260 ## - EDITOR - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) | |
Lugar de publicación, distribución, etc. | Madrid, España |
Nombre del editor, distribuidor, etc. | Prentice Hall |
-- | Pearson Educación |
Fecha de publicación | 2004 |
Date of manufacture | (reimpresión, 2005). |
300 ## - DESCRIPCIÓN FÍSICA | |
Páginas o Volumenes | xxvii, 758 p. |
Other physical details | ilustraciones, cuadros, diagramas y fotos |
Dimensiones | 27 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Incluye resumen de contenido, referencias bibliográficas (p. 707-733), glosario e índice. |
534 ## - NOTA DE VERSIÓN ORIGINAL | |
Title statement of original | Principles of marketing. |
541 ## - NOTA DE FUENTE INMEDIATA DE ADQUISICIÓN | |
Fuente de adquisición | Corporación Uniandina de Altos Estudios |
Dirección | Calle 75 Sur # 34 - 120 |
Método de adquisición | Donación |
Fecha de adquisición | 09 de marzo de 2009 |
Propietario | Administración de Empresas |
Precio de compra | 132000 |
Extent | 1 |
Tipo de unidad | Books |
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MERCADEO |
Form subdivision | PROBLEMAS, EJERCICICIOS, ETC. |
9 (RLIN) | 12276 |
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MERCADO DIRECTO |
9 (RLIN) | 16598 |
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | PLANIFICACIÓN ESTRATÉGICA |
9 (RLIN) | 12877 |
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADMINISTRACIÓN DE VENTAS |
9 (RLIN) | 8124 |
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | INVESTIGACIÓN DE MERCADOS |
9 (RLIN) | 11725 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
Dates associated with a name | 1931- |
9 (RLIN) | 3934 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Armstrong, Gary |
9 (RLIN) | 459 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Cámara Ibáñez, Dionisio |
9 (RLIN) | 16599 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Cruz Roche, Ignacio |
9 (RLIN) | 16600 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Rivera Rodríguez, Clara Eugenia |
Relator term | Tr. |
9 (RLIN) | 16601 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ancos Rivera, María de |
Relator term | Tr. |
9 (RLIN) | 16602 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Fayerman Aragón, David |
Relator term | Ed. |
9 (RLIN) | 16603 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Libros |
Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Date last borrowed | Total Checkouts | Damaged status | Barcode | Current location | Full call number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2016-04-18 | Biblioteca Central | 2018-07-03 | 2016-04-18 | Libros | Disponible | 1 | 2017-03-03 | 1 | 01777 | Biblioteca Central | 658. 8 / K 874 |
BIBLIOTECA
2015-2019