000 -LEADER | |
---|---|
fixed length control field | 01225cam a2200289 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140122t 2011sp ad r 000 0 spa d |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
National bibliography number | NNN |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Número Internacional Normalizado para Libros | 9788483227633 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | CO-BoPUJ |
041 0# - LANGUAGE CODE | |
Language code of text/sound track or separate title | spa |
082 04 - Número de Clasificación Decimal Dewey | |
Número de Clasificación Decimal Dewey | 658. 834 2 |
Item number | / A 4731 |
Edition number | 21 |
100 1# - Autor Personal | |
Nombre Personal | Álvarez del Blanco, Roberto Marcos |
9 (RLIN) | 16537 |
245 10 - Título | |
Título | Fusión perfecta, neuromarketing: |
Remainder of title | Seducir al cerebro con inteligencia para ganar en tiempos exigentes |
Statement of responsibility, etc | Roberto Álvarez del Blanco ; prólogo Russell Winer |
250 ## - Edición | |
Número de Edición | 2a ed. |
260 ## - EDITOR - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) | |
Lugar de publicación, distribución, etc. | Madrid : |
Nombre del editor, distribuidor, etc. | Pearson Educación |
-- | Prentice Hall / Financial Times |
Fecha de publicación | 2011. |
300 ## - DESCRIPCIÓN FÍSICA | |
Páginas o Volumenes | xxi, 237 p. |
Other physical details | ilustraciones, cuadros, diagramas y gráficas |
Dimensiones | 24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Incluye referencias bibliográficas y glosario. |
541 ## - NOTA DE FUENTE INMEDIATA DE ADQUISICIÓN | |
Fuente de adquisición | English Book Shop Ltda |
Dirección | Carrera 65F # 32B-113 |
Método de adquisición | Compra |
Fecha de adquisición | 07 de abril de 2016 |
Propietario | Administración de Empresas |
Precio de compra | 57800 |
Extent | 1 |
Tipo de unidad | Books |
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | NEUROMERCADEO |
9 (RLIN) | 16538 |
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MERCADEO |
General subdivision | ASPECTOS PSICOLÓGICOS |
9 (RLIN) | 12276 |
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | PUBLICIDAD |
General subdivision | ASPECTOS PSICOLÓGICOS |
9 (RLIN) | 13385 |
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | SERVICIO AL CLIENTE |
9 (RLIN) | 13779 |
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | PSICOLOGÍA DEL CONSUMIDOR |
9 (RLIN) | 16539 |
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | VENTAS |
9 (RLIN) | 14265 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Winer, Russell S. |
Dates associated with a name | 1951- |
Relator term | Pról. |
9 (RLIN) | 16540 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Libros |
Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Total Renewals | Date last borrowed | Total Checkouts | Damaged status | Barcode | Current location | Full call number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2016-04-13 | Biblioteca Central | 2019-03-27 | 2016-04-13 | Libros | Disponible | 1 | 8 | 2019-03-18 | 6 | 04727 | Biblioteca Central | 658. 834 2 / A 4731 |
BIBLIOTECA
2015-2019