000 -LEADER | |
---|---|
fixed length control field | 01405nam a2200325 a 4500 |
001 - CONTROL NUMBER | |
control field | C01460624c-7 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170617105532.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 141114s2014 mx a gr 00110 spa d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Cancelled/invalid ISBN | 9786073227476 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | CO-BoBLA |
Language of cataloging | spa |
Transcribing agency | CO-BoBLA |
082 04 - Número de Clasificación Decimal Dewey | |
Número de Clasificación Decimal Dewey | 658. 8 |
Item number | / C 4334 |
Edition number | 19 |
100 1# - Autor Personal | |
Nombre Personal | Chaffey, Dave. |
9 (RLIN) | 16492 |
245 10 - Título | |
Título | Marketing digital : |
Remainder of title | estrategia, implementación y práctica / |
Statement of responsibility, etc | Dave Chaffey, Fiona Ellis-Chadwick ; traducción Salvador Núñez Ramos ; revisión técnica Juan Manuel Alegría Sacristán, Mónica Soto Arredondo. |
250 ## - Edición | |
Número de Edición | Quinta edición / |
Remainder of edition statement | editor Guillermo Domínguez Chávez. |
260 ## - EDITOR - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) | |
Lugar de publicación, distribución, etc. | México : |
Nombre del editor, distribuidor, etc. | Pearson Educación, |
Fecha de publicación | 2014. |
300 ## - DESCRIPCIÓN FÍSICA | |
Páginas o Volumenes | [632] p. : |
Other physical details | ilustraciones ; |
Dimensiones | 28 cm. |
500 ## - NOTA GENERAL | |
Nota general | Glosario : p. G1-G28. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Incluye bibliografías e índice. |
541 ## - NOTA DE FUENTE INMEDIATA DE ADQUISICIÓN | |
Fuente de adquisición | English Book Shop Ltda |
Dirección | Carrera 65F # 32B-113 |
Método de adquisición | Compra |
Fecha de adquisición | 07 de abril de 2016 |
Propietario | Administración de Empresas |
Precio de compra | 83300 |
Extent | 1 |
Tipo de unidad | Books |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MERCADEO POR INTERNET |
9 (RLIN) | 12281 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | COMERCIO MÓVIL. |
9 (RLIN) | 16493 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MERCADEO |
9 (RLIN) | 12276 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ellis-Chadwick, Fiona. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Núñez Ramos, Salvador |
Relator term | traductor. |
9 (RLIN) | 16494 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Alegría Sacristán, Juan Manuel |
Relator term | revisor. |
9 (RLIN) | 16495 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Soto Arredondo, Mónica |
Relator term | revisora. |
9 (RLIN) | 16496 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Domínguez Chávez, Guillermo |
Relator term | editor. |
9 (RLIN) | 16497 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Libros |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
a | n |
b | n |
Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Total Renewals | Date last borrowed | Total Checkouts | Damaged status | Barcode | Current location | Full call number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2016-04-11 | Biblioteca Central | 2019-04-02 | 2016-04-11 | Libros | Disponible | 1 | 14 | 2019-03-18 | 8 | 03975 | Biblioteca Central | 658. 8 / C 4334 |
BIBLIOTECA
2015-2019