000 -LEADER | |
---|---|
fixed length control field | 01353nam a2200361 a 4500 |
001 - CONTROL NUMBER | |
control field | C01147153c-8 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20160422102412.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 071214s2007 mx a gr 00110dspa d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9701062019 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Cancelled/invalid ISBN | 9789701062019 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | CO-BoBLA |
Language of cataloging | spa |
Transcribing agency | CO-BoBLA |
041 1# - LANGUAGE CODE | |
Language code of text/sound track or separate title | spa |
Language code of original and/or intermediate translations of text | eng |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | Cd Rom 658. 8 |
Item number | / S 7921 |
Edition number | 19 ed. |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Stanton, William J. |
9 (RLIN) | 15988 |
245 10 - TITLE STATEMENT | |
Title | Fundamentos de marketing [Recurso electrónico] |
Statement of responsibility, etc | William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica de Adriana Carranza Garza ... [et al.] ; traducción de Manuel Ortiz Staines. |
250 ## - EDITION STATEMENT | |
Edition statement | 14a. ed. |
Remainder of edition statement | Editor Jesús Mares Chacón. |
260 3# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Mèxico : |
Name of publisher, distributor, etc | McGraw-Hill Interamericana, |
Date of publication, distribution, etc | 2007. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 CD-Rom. |
Other physical details | il. ; |
Type of unit | Óptica |
Size of unit | 12 cm. |
500 ## - GENERAL NOTE | |
General note | Glosario : p. 715-729. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Incluye bibliografías e índice. |
534 ## - ORIGINAL VERSION NOTE | |
Introductory phrase | Título original : |
Title statement of original | Marketing. |
650 16 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MERCADOS |
9 (RLIN) | 12302 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADMINISTRACIÓN DE MERCADEO |
9 (RLIN) | 8106 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MERCADEO |
9 (RLIN) | 12276 |
650 16 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADMINISTRACIÓN DE VENTAS |
9 (RLIN) | 8124 |
700 12 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Etzel, Michael J. |
9 (RLIN) | 15989 |
700 12 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Walker, Bruce J. |
9 (RLIN) | 15990 |
700 12 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Carranza Garza, Adriana |
Relator term | rev. |
9 (RLIN) | 15991 |
700 12 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mares Chacón, Jésus |
Relator term | ed. |
9 (RLIN) | 15951 |
700 12 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ortíz Staines, Manuel |
Relator term | tr. |
9 (RLIN) | 15992 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Disco óptico |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
a | n |
b | n |
Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Total Renewals | Date last borrowed | Total Checkouts | Damaged status | Barcode | Current location | Full call number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2015-09-28 | Biblioteca Central | 2017-08-28 | 2015-09-28 | Disco óptico | Disponible | 1 | MD00964 | Biblioteca Central | Cd Rom 658. 8 / S 7921 | |||||||
2016-04-21 | Biblioteca Central | 2017-03-08 | 2016-04-21 | Disco óptico | Disponible | 2 | 4 | 2017-03-08 | 4 | MD00992 | Biblioteca Central | Cd Rom 658. 8 / S 7921 |
BIBLIOTECA
2015-2019