000 -LEADER | |
---|---|
fixed length control field | 01504nam a2200373 a 4500 |
001 - CONTROL NUMBER | |
control field | C01147153c-8 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170607114630.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 071214s2007 mx a gr 00110dspa d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Número Internacional Normalizado para Libros | 9701062019 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Cancelled/invalid ISBN | 9789701062019 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | CO-BoBLA |
Language of cataloging | spa |
Transcribing agency | CO-BoBLA |
041 1# - LANGUAGE CODE | |
Language code of text/sound track or separate title | spa |
Language code of original and/or intermediate translations of text | eng |
082 04 - Número de Clasificación Decimal Dewey | |
Número de Clasificación Decimal Dewey | 658. 8 |
Item number | / S 7921 |
Edition number | 19 ed. |
100 1# - Autor Personal | |
Nombre Personal | Stanton, William J. |
9 (RLIN) | 15988 |
245 10 - Título | |
Título | Fundamentos de marketing |
Statement of responsibility, etc | William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica de Adriana Carranza Garza ... [et al.] ; traducción de Manuel Ortiz Staines. |
250 ## - Edición | |
Número de Edición | 14a. ed. |
Remainder of edition statement | Editor Jesús Mares Chacón. |
260 3# - EDITOR - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) | |
Lugar de publicación, distribución, etc. | México : |
Nombre del editor, distribuidor, etc. | McGraw-Hill Interamericana, |
Fecha de publicación | 2007. |
300 ## - DESCRIPCIÓN FÍSICA | |
Páginas o Volumenes | xxv, 741 p. : |
Other physical details | il. ; |
Dimensiones | 27 cm. + |
Material acompañante | 1 CD-Rom. |
500 ## - NOTA GENERAL | |
Nota general | Glosario : p. 715-729. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Incluye bibliografías e índice. |
534 ## - NOTA DE VERSIÓN ORIGINAL | |
Introductory phrase | Título original : |
Title statement of original | Marketing. |
541 ## - NOTA DE FUENTE INMEDIATA DE ADQUISICIÓN | |
Fuente de adquisición | Fundamentos de marketing por Stanton, William J |
Dirección | Calle 75 Sur # 34 - 120 |
Método de adquisición | Donación |
Fecha de adquisición | 09 de marzo de 2009 |
Propietario | Administración de Empresas |
Precio de compra | 80000 |
Extent | 2 |
Tipo de unidad | Books |
650 16 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MERCADOS |
9 (RLIN) | 12302 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADMINISTRACIÓN DE MERCADEO |
9 (RLIN) | 8106 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MERCADEO |
9 (RLIN) | 12276 |
650 16 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADMINISTRACIÓN DE VENTAS |
9 (RLIN) | 8124 |
700 12 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Etzel, Michael J. |
9 (RLIN) | 15989 |
700 12 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Walker, Bruce J. |
9 (RLIN) | 15990 |
700 12 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Carranza Garza, Adriana |
Relator term | rev. |
9 (RLIN) | 15991 |
700 12 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mares Chacón, Jésus |
Relator term | ed. |
9 (RLIN) | 15951 |
700 12 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ortíz Staines, Manuel |
Relator term | tr. |
9 (RLIN) | 15992 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Libros |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
a | n |
b | n |
Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Total Renewals | Date last borrowed | Total Checkouts | Damaged status | Barcode | Current location | Full call number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2015-09-28 | Biblioteca Central | 2018-07-03 | 2015-09-28 | Libros | Disponible | 1 | 7 | 2017-07-27 | 4 | 09593 | Biblioteca Central | 658. 8 / S 7921 | ||||
2016-04-21 | Biblioteca Central | 2018-07-03 | 2016-04-21 | Libros | Disponible | 2 | 4 | 2017-03-08 | 3 | 03730 | Biblioteca Central | 658. 8 / S 7921 |
BIBLIOTECA
2015-2019