000 -LEADER | |
---|---|
fixed length control field | 01128nam a2200313 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170711083651.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 870514s1985 mx a r 00110 spa d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Número Internacional Normalizado para Libros | 9688800252 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | ADA3343 LA |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | la |
Transcribing agency | la |
041 1# - LANGUAGE CODE | |
Language code of text/sound track or separate title | spa |
Language code of original and/or intermediate translations of text | eng |
082 04 - Número de Clasificación Decimal Dewey | |
Número de Clasificación Decimal Dewey | 658. 8 |
Item number | / K 874 1986 |
Edition number | 19 ed. |
100 1# - Autor Personal | |
Nombre Personal | Kotler, Philip |
9 (RLIN) | 3934 |
245 10 - Título | |
Título | Fundamentos de mercadotecnia |
Statement of responsibility, etc | Philip Kotler : |
260 ## - EDITOR - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) | |
Lugar de publicación, distribución, etc. | México : |
Nombre del editor, distribuidor, etc. | Prentice-Hall Hispanoamericana, |
Fecha de publicación | 1985. |
300 ## - DESCRIPCIÓN FÍSICA | |
Páginas o Volumenes | xxiii, 648 p. |
Other physical details | il., diagrs. |
Dimensiones | 24 cm. |
500 ## - NOTA GENERAL | |
Nota general | Traducción de : Marketing essentials. |
500 ## - NOTA GENERAL | |
Nota general | Glosario : p.623-633. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Incluye bibliografía e índices. |
541 ## - NOTA DE FUENTE INMEDIATA DE ADQUISICIÓN | |
Fuente de adquisición | Corporación Uniandina de Altos Estudios |
Dirección | Calle 75 Sur # 34 - 120 |
Método de adquisición | Donación |
Fecha de adquisición | 09 de marzo de 2009 |
Propietario | Administración de Empresas |
Precio de compra | 50000 |
Extent | 1 |
Tipo de unidad | Books |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MERCADEO |
9 (RLIN) | 12276 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | PUBLICIDAD |
9 (RLIN) | 15530 |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | POLÍTICA DE PRECIOS |
9 (RLIN) | 15531 |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | PROMOCIÓN DE VENTAS |
9 (RLIN) | 13265 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Rosas Sánchez, Rosa María |
Relator term | Traductor |
9 (RLIN) | 15532 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Benassini Félix, Marcela. |
9 (RLIN) | 15533 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Libros |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
a | n |
b | n |
Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Date last borrowed | Total Checkouts | Damaged status | Barcode | Current location | Full call number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2015-07-06 | Biblioteca Central | 2018-07-03 | 2015-07-06 | Libros | Disponible | 1 | 2017-03-30 | 1 | 08242 | Biblioteca Central | 658. 8 / K 874 1986 |
BIBLIOTECA
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