Publicidad (Record no. 4883)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01328nam a2200325Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150416s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Número Internacional Normalizado para Libros | 978-970-10-6633-1 |
| 082 ## - Número de Clasificación Decimal Dewey | |
| Número de Clasificación Decimal Dewey | 659. 1 / T 813 |
| 100 ## - Autor Personal | |
| Nombre Personal | Treviño Martínez, Rubén |
| 245 ## - Título | |
| Título | Publicidad |
| Remainder of title | Comunicación integral en marketing |
| Statement of responsibility, etc | Rubén Treviño Martínez |
| 250 ## - Edición | |
| Número de Edición | 3 |
| 260 ## - EDITOR - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) | |
| Lugar de publicación, distribución, etc. | México |
| Nombre del editor, distribuidor, etc. | McGraw Hill |
| Fecha de publicación | 2010 |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Páginas o Volumenes | xvii, 274 p. / 27 cm. |
| 505 ## - NOTA DE CONTENIDO | |
| Contenido / Ìndice | Introducción a la publicidad - Comunicación integral. Funciones e importancia de la promoción de ventas y las relaciones públicas - El comportamiento del cliente final ante la publicidad y las comunicaciones integrales - Organización de la publicidad: |
| 541 ## - NOTA DE FUENTE INMEDIATA DE ADQUISICIÓN | |
| Fuente de adquisición | Mc Graw Hill |
| Dirección | Cr85 K 46 A-66 Edif 2 Of 501 Bogotá, Colombia |
| Método de adquisición | Compra |
| Fecha de adquisición | 2011 |
| Propietario | Administración de Empresas |
| Precio de compra | 180800 |
| Extent | 1 |
| Tipo de unidad | Books |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | AGENCIAS PUBLICITARIAS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ARTE PUBLICITARIO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ETICA DE LOS NEGOCIOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | EXPOSICIONES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | FERIAS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | GENERACION X |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | GENERACION Y |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MEDIOS DE COMUNICACION DE MASAS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PROMOCION DE EVENTOS ESPECIALES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PUBLICIDAD POR INTERNET |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PUBLICIDAD POR RADIO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PUBLICIDAD POR TELEVISIÓN |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PUBLICIDAD |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Libros |
| Source of classification or shelving scheme | |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Barcode | Damaged status | Lost status | Withdrawn status | Current location | Full call number | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2015-04-28 | Biblioteca Central | 2018-07-03 | 2015-04-28 | Libros | 07022 | Disponible | Biblioteca Central | 659. 1 / T 813 | 1 |
CORPORACIÓN UNIVERSITARIA DE SABANETA, UNISABANETA
BIBLIOTECA
2015-2019