Marketing internacional [Recurso electrónico] (Record no. 2231)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01048nam a2200277Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150416s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 970-26-0261-0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | mx |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Cd Rom 658.8 / C 998 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing internacional [Recurso electrónico] |
| Statement of responsibility, etc | Michael R. Czinkota |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México |
| Name of publisher, distributor, etc | Person Educación |
| Date of publication, distribution, etc | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 2 Cd Rom : Col. 12 cm |
| 500 ## - GENERAL NOTE | |
| General note | Documentos electronicos \ Ejemplar número 2 es una copia de seguridad |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ( 5 Archivos: 23.5 KB, 19.8 MB, 18.5 MB, 23.5 MB, 2.61 MB ) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMERCIO INTERNACIONAL |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ECONOMIA INTERNACIONAL FRANQUICIAS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | GERENCIA DE MERCADOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PROMOCION DE VENTAS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | DISTRIBUCION DE PRODUCTOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADEO INTERNACIONAL |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Disco óptico |
| Source of classification or shelving scheme | |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Barcode | Damaged status | Lost status | Withdrawn status | Current location | Full call number | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2015-04-28 | Biblioteca Central | 2018-07-03 | 2015-04-28 | Disco óptico | MD00010 | Disponible | Biblioteca Central | CD ROM 658.8 / C 998 | 1 |
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BIBLIOTECA
2015-2019