Mercadotecnia (Record no. 1001)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01271nam a2200337Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150416s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Número Internacional Normalizado para Libros | 970-10-3964-5 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | mx |
| 082 ## - Número de Clasificación Decimal Dewey | |
| Número de Clasificación Decimal Dewey | 658. 8 / F 5291 |
| 100 ## - Autor Personal | |
| Nombre Personal | Fischer de la Vega, Laura |
| 245 ## - Título | |
| Título | Mercadotecnia |
| Statement of responsibility, etc | Laura Fischer de la Vega |
| 245 ## - Título | |
| Statement of responsibility, etc | Jorge Ángel Espejo Callado |
| 250 ## - Edición | |
| Número de Edición | 3 |
| 260 ## - EDITOR - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) | |
| Lugar de publicación, distribución, etc. | Atlampa |
| Nombre del editor, distribuidor, etc. | McGRAW-HILL |
| Fecha de publicación | 2004 |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Páginas o Volumenes | XVI, 540 p.:28 cm + CD Rom |
| 500 ## - NOTA GENERAL | |
| Nota general | Incluye índice analítico |
| 505 ## - NOTA DE CONTENIDO | |
| Contenido / Ìndice | Aspectos generales de la mercadotecnia - Administración de la mercadotecnia - El medio ambiente de la mercadotecnia - Estrategia de fuerza de ventas - Planeación estrategica de Mercadotecnia... |
| 541 ## - NOTA DE FUENTE INMEDIATA DE ADQUISICIÓN | |
| Fuente de adquisición | Corporación Uniandina de Altos Estudios |
| Dirección | Calle 75 Sur # 34 - 120 |
| Método de adquisición | Donación |
| Fecha de adquisición | 09 de marzo de 2009 |
| Propietario | Administración de Empresas |
| Precio de compra | 83000 |
| Extent | 1 |
| Tipo de unidad | Books |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADMINISTRACION DE MERACDEO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMERCIO INTERNACIONAL |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMPORTAMIENTO DEL CONSUMIDOR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ESTRATEGIA DE MERACDEO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | INVESTIGACION DE MERCADOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADEO POR INTERNET |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PLANEACION ESTRATEGICA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PRECIOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | VENTAS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADEO |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Libros |
| Source of classification or shelving scheme | |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Total Renewals | Date last borrowed | Total Checkouts | Damaged status | Barcode | Current location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2015-04-28 | Biblioteca Central | 2019-03-27 | 2015-04-28 | Libros | Disponible | 1 | 2 | 2019-03-18 | 4 | 01570 | Biblioteca Central | 658. 8 / F 5291 |
CORPORACIÓN UNIVERSITARIA DE SABANETA, UNISABANETA
BIBLIOTECA
2015-2019